Its important to recognize that a change of business location can bring a wealth of new business to your door. At Print Solutions we endeavor to get to understand not only about you and your business but also about who you are trying to attract by way of customers. Our print knowledge is well established and with signage and garments in the mix we can add so much more for you to consider by simply telling us about the big picture you have for your business.
Case Study: Cross Fit – Strength Station, asked us for exactly this sort of input when they chose a new location in Peterborough. The gym is located amongst a row of shared units of glazed front office style entrances and is somewhat partially shielded behind a brick wall. We took the time to meet with them on site to understand exactly what their plans were for the premises and after discussing options such as fascia sign boards, interior graphics as well as general stationery and clothing we put together some proposals which would get them started and give them maximum impact without spending too much money at such a critical time for their cash-flow.
The importance of building signage was a priority but it was felt that a standard fascia board above the door would not give the impact Strength Station were looking for. We quickly offered alternatives and introduced the advantages of ContraVision window vinyl as a credible option.
ContraVision allows glazed areas to be be covered with printed graphics shielding from prying eyes street-side but has the massive advantage of being invisible from the inside looking out.
The importance of visual security was one which Strength Station found favorable but when we introduced the fact that we can create some captivating graphics to the surface really meant that the client felt the high impact of exterior signage he was looking for was answered in one go.
From super high-resolution photographs a design was blended in with the branding to stamp home the arrival of the new Gym in the area.
You can see how we produced the work and learn more about the advantages of ContraVision by clicking here for our introduction video.
The client offers gym members tee shirts. These had to be top quality, the client wanted the shirts that would enforce something strong about their brand so a Gents and Ladies fit shirt was decided on, with a ‘no fuss’ breast logo to the front and a full size logo on the back. A triblend tee in maroon and blue, both ladies and gents fit were selected in a mixture of sizes. These were screen printed front and back assuring longevity to the product as screen printed garments wash in any temperature, can be tumble dried and ironed and will not fade.
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